How Generative AI for Business is Shaping the Industries


There is no doubt about the fact that artificial Intelligence is an evolving technology that is supporting several businesses. In the evolution of AI, another branch of this technology that is playing an important role to reshape the industries is Generative AI. This technology is one of a kind, as it is capable of generating creative, new and original content. Generative AI can handle art, music, innovation, creativity, content, product designing, customer service, supply chain automation and much more. Slowly and steadily this technology is becoming a part of different businesses, as 35% of the companies have already incorporated this technology in their business for better results. Businesses can now handle complex problems quickly with ease, as generative AI is proving to be better than the traditional methods of technology.

Other branches of AI technology like Machine Learning and Natural Language Processing when combined and used with Generative AI can kick the business performance. These combined technologies can do wonders, as they can help businesses to take genuine decisions while optimizing the operations for best results.

Closer Look of Generative AI

It is important to understand Generative AI and how it is helping the business to handle complex issues. This technology makes use of deep learning algorithms for generation of fresh data. ChatGPT is a tool of generative AI that can solve problems by performing human like conversations. The technology makes machine capable of learning while replicating patterns that in turn helps in forming innovative content.

How Generative AI is helping Businesses while shaping Industries

ChatGPT is one of the potent tools of Generative AI that is capable of handling different kinds of business problems. Let’s have a look at the different ways as to how Generative AI is reshaping businesses.

HR operations– AI tool like ChatGPT is helping to perform HR operations and other daily chores. Whether it is new hirings, answering of the queries or handling administrative work, this technology is capable of handling all the routine HR chores.

Detection of fraud cases– Fraud cases can occur anytime and to detect the same, businesses make use of AI powered tools. Fraud transactions can be recognized by this technology and even stopped from occurring. Fake accounts, emails and transactions can be verified that helps to stop the damage.

Creative content creation– Generating good content is a time taking effort but Generative AI is helping different businesses to generate creative content of superior quality that too in a short period of time. Quality and standard of the content is maintained by making use of NLP and ML technologies.

Product development– Generative AI is helping in quality product development that too within a time frame at genuine cost. Customers can get personalized products developed according to their requirement to meet the industry standards and requirements.

Field of music– Generative AI is one such technology that is putting away music composers and musicians, as it is capable of generating original compositions. There are companies like Amper Music that is making use of this Generative AI technology to form high quality music tracks.

World of Art– Human imagination is combined with the capabilities of the machine to form a unique piece of artwork. Creativity is being challenged by Generative AI technology, as it can form creative AI generated art.

Customer service– Generative AI technology tool, ChatGPT plays a major role to handle customer service, as it is capable of handling all kinds of business issues. Customers also feel satisfied with the quick response of the chatbots available 24*7. Chatbots are helpful in the medical field for assisting patients, scheduling appointments and performing other conversations.

Coding– To generate an error free code takes a lot of time but Generative AI is capable of generating fresh codes in less time while assuring quality. Apart from coding the technology tool is capable of finding quick errors in the coding as well.

Better sales– Several businesses are associated with sales and their only motive is to increase sales. Generative AI is helping such businesses by enhancing their sales, as this technology can study the market trends, customer requirement, behavior and price of the products. This helps the businesses to generate a genuine price for their product. Customer choice is valued, as they can buy products of their choice at genuine price and in turn the business can generate sales.

Legal operations– Generative AI is capable of handling legal business operations and every organization has a requirement for legal assistance. The technology can assist the legal team while handling legal documents to solve legal disputes.

Real Life Applications of Generative AI

The different real life applications of Generative AI that are contributing to the functioning of various businesses while giving them a new shape are-

DeepDream– Generative AI is used to create unique and imaginative images. This is done by modifying the existing pictures.

Deep Art– Generative AI is used to change the photos and give a unique artistic look to the masterpiece.

GPT-4– Human like conversation can be created by this language model while helping in content formation, virtual assistance and NLP.

Generative AI an integral part of the Industries for Business

There are several industries that are using Generative AI technology, let’s have a look at the different businesses making use of this technology.

Recruitment– Generative AI is helping the job providers as well as the job seekers. Better job searches are made available according to the requirement and qualification that helps in successful job match.

Education– Customized study material is created by this technology to help the students. Student data is analyzed to provide them personalized and customized learning experience. This helps in providing better learning experience to the students.

Manufacturing– Generative AI is being used for manufacturing of different materials like solar cells, automotive parts and other materials. Quality is well maintained while providing the products at genuine price.

Finance– AI tools are used in the finance sector to identify fraud cases while helping customers to perform safe transactions.

Entertainment– To satisfy the viewers and listeners, Generative AI is being used in movies, music, gaming and other sources of entertainment.

Pharmaceutical– AI tools are being used by pharma companies for identification of drug efficiency. Exscientia is one such company that has used AI technology for two drugs that are put for clinical trials.

Healthcare– AI is changing the picture of healthcare sector by providing assistance to patients 24*7 and assisting them during emergencies.

Wrap Up!

Generative AI is helping the industries for a better future. This technology is a game changer for different businesses that is helping to revise the functioning of industries. The real life examples of Generative Artificial Intelligence are evident in proving the power of this technology and how it is setting a benchmark for the businesses while focusing on their growth and profits. The only aim of this technology is to help businesses to reshape the industries for a better and techie world.

Read more: Does AI Take Away Your Job?


Karen is a Business Tech Analyst. Over 5 years of experience she has in writing about business. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues. Follow on LinkedIn

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