Best Practices for Making Videos on Social Media
A Hubspot survey found that 65% of senior marketing executives believe visuals, including video, are essential to communicating the brand story. Additionally, another Adobe survey found that 9% of marketers say video is the type of content with the highest return on investment (ROI). However, many brands still struggle to create high-quality, professional videos to share on social pages to represent their brand.
With the incredible technology available today, we have more resources than ever to simplify this task. Of course, having a complete editing room is wonderful and can help a lot, but creating videos for social networks can even be done from smartphones with the help of some applications. Regardless of what tools you use and what type of videos you’re creating and marketing, some best practices can help drive better results from this material for your business,
Table of Contents
Some of the best practices for using video on social media
- Keep it brief
While exceptions exist, brevity is preferred for most videos on social media. Some platforms like Twitter, for example, have strict time limits, so keep that in mind. Remember that most people use mobile devices and a video that is too long or too detailed will take time to load and may be difficult to view or understand. There are also those more impactful video creation apps that can help. In fact, there are services that also provide online video creation and editing, such as Canva and FlexClip.
- Always have a call to action
Every video you create is designed to perform a certain function. Therefore, add a call to action at the end of each video to encourage users to take the desired action. If the call to action can be clicked, it can yield even more guided actions.
- Add subtitles
Some platforms use autoplay, which starts with no sound. Therefore, adding subtitles can help capture the user’s attention. Subtitles are also needed so that people with hearing impairments can understand what the video is about or to help those in an area where they cannot play the video with sound.
- Create something unique and simple
Regardless of what you want to do, whether it’s getting a message across, presenting a point of view, or simply generating humor, create something unique and simple. Also make sure to add your brand logo to every video to build brand awareness.
Importance of videos for digital marketing
Videos are one of the most important parts of digital marketing, and they can be used to create testimonials, promote products and services, and even provide instructions. Many brands use videos as part of their marketing strategy. Combined with an effective social media strategy, they can increase engagement and traffic to your website.
In this sense, video content is vital for digital marketing, and it has the potential to engage customers, unlike any other form of marketing. Videos aren’t just for entertainment; they are excellent digital marketing tools. Video adds personality, humanization and emotion to the customer experience when used correctly in the context of the marketing strategy.
Make videos to improve your content marketing
We all love visuals when it comes to content. Visuals are the easiest way to communicate your message; videos are a great marketing tool for any business. Videos can improve your content marketing in many ways: they can engage users, be more persuasive, increase conversions, and drive more social shares. All you need is a good idea and some video skills to start using it in your marketing strategy.
Make videos with the help of a digital marketing agency
A digital marketing agency will not only be able to give you the best video technology in use, but they will also work with you to create the story. With their help, you can ensure that your videos reach people and present your brand in the best light possible.
The digital marketing agency does a lot to help you create an effective video to get your message across. They will do everything from planning the shoot, scouting the right location, and finding the best voice-over talent while providing ongoing strategic content and marketing support. Now, if you’re not good at creating videos, maybe you should consider contacting an internet marketing agency specializing in the subject. Surely, they will be able to know what to do and help you in the best way possible.
Videos are currently the most persuasive tools to use on social platforms. Therefore, mastering the best practices for using videos on social networks should be at the top of the list for anyone who works (or wants to work) with digital marketing. Now you can get started to make your videos for your social platforms.