A Definitive Guide to Marketing Your Mobile App


If you’ve made an application — you’re done! However, the work isn’t finished but. Now it’s time to make money from the product.

There is a chance that around eighty thousand applications for mobile devices are available on the Google Play Store each month. In addition, the Apple App Store has over 2.2 million apps.

To say that competitors are fierce is an understatement.

How do you ensure that people find that your application and then download it? When you’re competing against such a huge crowd? Through the creation of a mobile-friendly app marketing strategy.

Advertising your app is a process that requires careful plan and the appropriate techniques and methods to attract customers.

We’ve prepared a comprehensive guide to creating a successful marketing strategy for your app, with the most important steps and detailed explanations.

What is mobile App Marketing?

The mobile app is an effective strategy that is used to advertise an app, create engagement with users to increase downloads for apps. It is a term used to describe the strategies employed to draw users in and generate enthusiasm for your app.

It is guiding users through the funnel of conversion starting from the point they discover your app, all the way to the moment they download the app.

The journey doesn’t come to an end after customers download your application. When they become customers, you need to nurture the relationship you have with them in order to retain them and transform them into brand ambassadors.

A mobile app’s marketing strategy allows you to precisely that: advertise your app, convince users to download it, and boost the value of your app as well.

Mobile app marketing has numerous techniques that are similar to traditional marketing, but with the difference that it’s targeted towards people who use mobile applications. Additionally, it requires an understanding of the most recent developments in mobile apps to ensure that your strategy is successful.

What is the reason why marketing an app is Essential?

From small businesses to big corporations There is a good chance that almost every company has created an application (for more details check out this article about how to build an app that is mobile).

In actuality the worldwide development of apps market surpassed the $154-billion mark in the year 2019 and is projected to increase rapidly in the coming years.

With such a hugely popular app market, you need to promote your app to be able to reach out to users and convince users to download your app from the many other apps that are available.

  • Mobile app promotion strategies bring:
  • Accurate recognition and increased awareness
  • More revenue
  • Higher customer engagement
  • Greater customer retention

A key part of a marketing plan is analyzing your competitors to gain insight into their marketing strategies and discover what strategies have worked for them.

Use this information to create a successful marketing strategy for your personal mobile application.

How can you promote your mobile app effectively?

Making and implementing a profitable mobile app marketing strategy requires a lot of analysis and preparation.

When creating your app’s marketing strategy, you must follow these nine steps to meet your objectives:

1. Conduct market research

Research on market and competitor research are crucial to the development of apps and promotional campaigns for mobile apps. This research offers valuable data that aids in both the creation and promotion phases.

Before you begin investing capital into creating an app, you must to find out about your audience.

Conducting market research will help to define the following:

  • Who is your intended audience?
  • Why should they want to use your application? What are their biggest issues? Does your application address these issues?
  • Who are your main rivals? What would you do to make your app unique or offer greater value for your users?

Answering these questions will help you identify the core value proposition of your app and the function it serves to its users.

The reason for your application and its benefits it offers must be obvious to the users that download the app.

In this point you’ll realize that one of two things is that your app either is a good chance to be successful or it’s not yet ready to be released into the market.

You then can formulate your strategy based on your findings from the research phase.

This process helps you identify your market segment, figure out the best way to differentiate your app from your competitors, and make sure the investment you make is financially viable.

2. Create User Personas

Once you have identified the demographics of your audience and what their needs and needs are the following step is develop user personas.

User personas are created by dividing your target audience into various categories based on their interests and preferences for mobile devices, age and other variables. You then make fictional characters using the data you have available to aid in understanding your target audience.

These fictional characters represent every customer’s target market.

This information is essential to ensure that you are addressing the needs and concerns of your targeted public and provide them with the data they’re looking for.

To create user personas, you must follow these steps:

  • Collect data on your targeted market
  • Find patterns in behavior that can be identified based on the information gathered
  • Find common pain points that your target audience might experience
  • Find out what type of content appeals to your target audience
  • Determine the platforms for social media they use.
  • Define if they would rather Android or iOS

The responses to the questions above will guide your mobile app’s marketing strategy and help you create a marketing plan that is tailored to the requirements and preferences of your target market.

3. Create A Website

The creation of a website should be the top on your list of priorities when thinking about the best way to promote your app. The ideal is to begin creating a website before you begin creating your application.


This allows users to learn about the app. Marketing strategies can be developed even before the app’s in the process of being downloaded.

Create a visually appealing, optimized web page that is engaging and provides relevant information to your public and highlights the features and benefits of your app.

Make use of captivating visuals, top-quality video, clear copy, and concise copy to draw the attention of your audience immediately.

Poorly designed websites that look unattractive or bad UX come with the highest rate of bounce therefore, make sure you use the best web design practices to design a site that converts visitors and keeps them there.

Make use of your website to promote your brand and generate excitement about the launch of your app.

4. Design A Landing Page

A landing page is an image of your app. It must give users details about your app. The landing page of your app must be attractive and informative so that it will give users an idea of the experience of using your app.

Make sure that your landing page isn’t long and that the content is easily read by making use of short sentences and bullet points to arrange information.

Make sure that your landing page has the links to your app on both the App Store as well as the Google Store. Include screenshots of your app as well as CTAs which direct you to download options.

The most important thing is to optimize your app’s landing pages for search engines so that it ranks higher in SERPs and increase recognition.

5. Create A Blog

Start writing about your application as soon as you can to establish credibility in your field. Look up keywords and other relevant topics that your customers are interested in reading , and then provide the answers to their queries.

If you are able, get started on your site even before you start creating the application.

You can increase brand recognition by blogging and sharing information regarding the app’s features.

The best quality, educational blogs help you gain trust with your followers and establish yourself as an authority in your field. It is possible to share your blog’s information via email or social media, too.

It is essential to keep a blog going and invest in writers who are of high quality. Create a blog schedule like one blog per week and adhere to it to maintain regularity.

6. Establish A Social Media Presence

Being active and visible on social media is an integral to your strategy for marketing mobile apps. It is possible to use your social media profile to understand your customers better and increase the visibility of your app.

Find out the social media platforms that your ideal customer prefers, and then create accounts on each.

Begin real conversations with your followers Engage them through comments and see what they share and share user-generated content.

Keep posting frequently to keep your audience active and interested.

7. Utilize Email Marketing

Make an email list of people with an interest in your app . Then, begin sending updates to subscribers. A newsletter can be used to announce the latest features of your application, highlight the advantages of your product and inform users about special promotions.

A marketing email campaign can aid in increasing the retention of your customers and it’s also a great method to establish a relationship with your customers and offer discounts to loyal customers and other benefits.

8. Create Video Content

Video content can be an effective method of grabbing the attention of your target audience. Video content that is short, engaging and where you show off your application and its capabilities will help users become familiar with your company’s image.

You can share video content via your social media profiles like Facebook or Instagram.

9. Utilize Paid Ads

When you’re launching your app, think about the top social media platforms of your intended users for ads that are paid.

This could consist of LinkedIn, Instagram or Facebook depending on the audience you are targeting.

Pay-per-click ads target people in accordance with their interests and preferences, so it’s an effective method to connect with potential customers.

10. Optimize For App Stores

Your website isn’t just one thing that needs optimization to get higher ranking in results of a search. Also, you should optimize your app for mobile stores as it will be displayed in the two biggest app stores on the planet: Google Play Store and Apple App Store.

App store optimization can improve the visibility of your app in the app stores to ensure that your app is more prominent on search engine results. Like SERP and websites Optimizing your app store will make you stand out from thousands of apps that may be similar.

11. Set the key metrics you want to track.

After the other steps in making your mobile application marketing strategy is in place you must establish the key metrics you will use to determine the effectiveness of your marketing campaign.

The key performance indicator (KPI) Like the amount of users who visit your site daily as well as the number of downloads and retention rates will reveal the performance of your app. These data will allow you to pinpoint areas for improvement and help you focus your time and efforts on improving your strategy and achieving your goals.


As you will see, there are numerous elements to consider when constructing and developing a successful mobile application marketing strategy.

It will be good idea to take a suggestion from experienced app developers for mobile app development for your project.

It is essential to think about all aspects to develop an accurate, data-driven strategy that earns you money:

  • Market research
  • User personas
  • Website
  • Landing page
  • Blog
  • Social media presence
  • Email marketing
  • Video content
  • Paid advertisements
  • Optimization of App Store
  • KPIs

In addition, you must to customize your marketing strategy to your app, industry , and your target market because there are many different mobile app strategies that are suitable for your company. Do thorough research and design your marketing campaign based on real facts to get outcomes.

Read more: Developing Mobile App for Every Sector & Working Globally


Karen is a Business Tech Analyst. Over 5 years of experience she has in writing about business. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues. Follow on LinkedIn

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